THE CONFERENCE “HANOI CREATIVE CITIES DIALOGUES: BRAND BUILDING AND  SECTOR DEVELOPMENT”

On November 21, at the Hanoi Museum, the Hanoi Department of Culture and Sports, in collaboration with the British Council, hosted the conference "Hanoi Creative Cities Dialogues: Brand Building and Sector Development" as part of the Hanoi Creative Design Festival 2023.

At the conference, the creative cities of the British Council, such as Belfast, Londonderry, and Dundee, shared their experiences in co-creating and developing the Creative City brand.

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Director of the Hanoi Department of Culture and Sports - Do Dinh Hong, spoke at the conference.

Speaking at the conference, Mr. Do Dinh Hong - Director of the Hanoi Department of Culture and Sports, said that over the four-year journey of developing the Creative Cities brand after being recognised by UNESCO, Hanoi organised many workshops and seminars on creative design. Hanoi is also the only City in the country to issue a Resolution on cultural industry development, Resolution 09-NQ/TU Hanoi on cultural industry development in the Capital from 2021 to 2025, with an orientation to 2030 and a vision to 2045.

The draft Capital Law (amended) includes a separate provision on the field of creative culture, with the City having a general plan for urban design and development sectors for the construction and development of the creative City. "Developing a creative city is part of Hanoi's roadmap and methodical development plan," said Do Dinh Hong, Director of the Hanoi Department of Culture and Sports.

Mr. Do Dinh Hong also said that the City has policies on developing sectors for building a creative City, including policies for artisans to teach the next generation. In addition to workshops and international and domestic seminars, Hanoi has been organising Festivals of Creative Design with increasing scale and quality since 2021. From the festival "Unleashing Creativity" held in 2021 to "Flow" (the theme of this year's festival), we can see the inheritance, continuity, and constant innovation of artistic creativity.

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Ms. Donna McGowan - Director of the British Council in Vietnam.

According to Ms. Donna McGowan - Director of the British Council in Vietnam, the conference includes more than just simple dialogues; it is also an exploration of Hanoi's potential as a developing creative space, an opportunity for the City's cultural and artistic sectors to collaborate with experts and visionaries in the field. The conference will show the strength of cross-cultural collaboration and partnership and demonstrate the spirit of creativity and exchange through the inspirational and collaborative spirit of the UK/Vietnam Season Program. We expect that through today's event, with the sharing of experiences from three long-standing UK cultural and creative cities of Belfast, Dundee and Derry-Londonderry, Hanoi will have more information to build a roadmap for becoming a comprehensive, creative and innovative city.

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Photo of Delegates.

As a three-time participant in the Hanoi Festival of Creative Design, designer Vu Thao promoted indigenous elements and cultural identity in community creative designs. According to designer Vu Thao, cultural heritage is a significant resource for Hanoi to build and develop a creative city. Elements of design in fashion, architecture, urban design, etc., contain their own cultural stories.

"A new creative space must be built on the existing cultural foundation. We respect tradition but must also accept innovations and changes based on the traditional foundation to create new values for the public," designer Vu Thao shared.

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Discussing the development of the City's creative community.

At the conference, as the coordinator of the organisation, who used to participate in organising many creative events in Hanoi, Director of the British Council in Vietnam, Donna McGowan, affirmed: In the coming time, they will continue to coordinate with ministries, branches, and Hanoi City in cultural development programs. At the same time, they will connect Hanoi City with urban areas in UNESCO's Creative Cities Network to promote cooperation in culture and creativity.

                                                        

        Department of Display and Education